Key Take Aways:

  • Database-Driven Business: The Porter Group operates as a database-driven business, focusing on relational impact and specific lead generation.

  • Four Rules of the Database:

    1. Define and segment it.

    2. Add to it daily.

    3. Communicate with it systematically.

    4. Service all the leads that come from it.

  • Ninja Selling Philosophy: The Porter Group utilizes the Ninja Selling philosophy, with nine activities (five daily, four weekly) that are integrated into their work.

  • Five Daily Habits:

    1. Gratitudes and affirmations.

    2. Write two personal notes daily.

    3. Show up and stay on your agenda.

    4. Focus on your hot list.

    5. Focus on your warm list.

  • Four Weekly Tasks:

    1. Weekly customer service calls.

    2. Two real estate annual reviews weekly.

    3. 50 live interviews weekly.

    4. Weekly update of the database.

  • Follow-Up Boss: Follow-Up Boss is the central system where the database work and Ninja Selling activities are managed.

  • Quality In, Quality Out: The importance of accurate and complete data entry in Follow-Up Boss for effective outcomes.

  • Upcoming Training: Future training will delve into the life of a lead, moving deals through Follow-Up Boss, tagging, lead sources, and utilizing more features of the platform.